Performance Marketing


1 open position
Exp. 2 to 5 years
Full Time
  Rajkot
    Your growth journey starts here:

    When you join our team, you'll see that the hiring process is just the start of many challenges you'll face at Hashone. We aim to do our best in everything, both as individuals and as a team. The learning process can be tough, especially in your first year, and adjusting might feel tricky. But you’ll find that pushing yourself is the best way to grow and improve. Don’t worry, you’ll have our full support as you work toward achieving your best.

    We are looking for:

    An experienced marketer with a strong grasp of mobile app marketing, ASO, and performance marketing, focused on driving growth.

    Responsibilities:
    • Research and identify key market opportunities, use insights to optimize and execute growth and monetization strategies.
    • Understand the different customer segments and their needs. Identify high-value use cases through research and customer reviews.
    • Test and find profitable user acquisition channels from ASO, Paid Ads, Social Media & Content Marketing.
    • Monitor app store and Google Play keywords, ratings, and reviews to identify opportunities for improvement.
    • Work with the creative team to create content and run paid ad campaigns.
    • Monitor, track, and optimize cost per install—balance between CPI and ROAS to maximize profit.
    • Localize text, images, and pricing for different countries.
    • Measure and report the results of marketing campaigns.
    Requirements:
    • Strong understanding of ASO (App Store Optimization) and app growth strategies.
    • Hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
    • Basic knowledge of analytics and attribution tools like Firebase.
    • Understanding of key performance metrics such as CPI, ROAS, LTV, and retention.
    • Ability to analyze data, optimize campaigns, and report actionable insights.
    • Proficient in A/B testing, audience targeting, and budget optimization.
    • Good communication skills and a proactive attitude toward growth and collaboration.
    Good to have:
    • Knowledge of influencer or creator marketing for app promotion.
    • Understanding of subscription-based monetization funnels.
    • Basic familiarity with App Store Connect and campaign tracking setup.
    Perks and Benefits:
    • Competitive salary.
    • Annual health checkups.
    • 1st & 3rd Saturdays off.
    • Performance-based bonuses.
    • Annual company trips.
    • Work on exciting, high-impact projects.
    • Team-building activities and festive celebrations.
    • Complimentary snacks and beverages.
Before you Apply:

Hashone is a challenging place to work, where the obstacles you face lead to long-term growth and success. The hiring process is just the start of a journey that will test your abilities and push you out of your comfort zone.

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Performance Marketing
2 to 5 years | Location: Rajkot

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